Our work.

As part of an ongoing relationship, we've produced a broad mix of branded and social content, as well as digital experiences. We've involved celebrities and influencers, driving significant lift in purchase intent for peanuts and peanut butter.

We have helped raise industry and internal awareness of the technology behind some of ABI’s biggest brands. For example, we produced a series of seven "Meet the Expert" documentaries for AB InBev's innovation lab to elevate the profile of cutting edge projects, products, and people within the company – helping ABI win a World Beverage Award and attract top talent in the industry.

The team at NR Sports enlisted The18 as content creators for a new business venture of global star Neymar Jr’s – Neymar Jr Comics. They retained us to develop all content distributed via official social platforms, to create editorial content, to manage audience growth, as well as to create branded content to appear on The18’s platforms to drive engagement.

We developed a targeted campaign to help 1800 Tequila promote its partnership with LAFC and its new premium Cristalino Tequila. The brand sponsored a special edition of our “Flavors of Football” series where we worked with a mixologist to develop LAFC-inspired cocktails and then let our audience vote on the winner, creating content across platforms to promote the winner: the “LaLa Land.”

We developed a branded content series, "Fanáticos Locos," for McDonald's around the World Cup. Each episode was a short documentary focused on one fanático and exploring a specific aspect of their fandom, incorporating the McDonald's brand in an authentic way. We complemented the video series with a broader social campaign and editorial content focused on Hispanic fans.

We have worked with adidas for more than 5 years, helping to promote new releases, to elevate the brand’s innovation story, and to drive sales with retail partners. We have produced a broad mix of branded and editorial content, social campaigns, and digital experiences to tell the story around each new product release – often working with influencers and athletes.