Our work in action.
McDonald’s: Fanáticos Locos Campaign.
When the World Cup came calling, we helped McDonald’s answer with fútbol, flavor, and fandom. We brought it all together – strategy, story, and scroll-stopping content – to help the brand win big with Hispanic audiences.
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We created Fanáticos Locos, a branded content series fueled by real stories, real passion, and real fútbol obsession.
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We shot immersive video in-market, short‑form and long‑form, capturing fan energy across key U.S. cities.
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We designed and launched a full‑spectrum media blitz, including social, web, email, display ads, pre‑roll, in‑app content – you name it.
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We managed the campaign from start to finish. From idea to optimization, we drove engagement and app downloads at every turn.
Our approach?
The concept.
Fanáticos Locos
A content series born from pure passion – Fanáticos Locos dives into the lives of diehard Hispanic soccer fans, capturing the energy, emotion, and everyday rituals that make the World Cup more than just a game, with McDonald’s woven in as part of the celebration.
The campaign.
A 360° approach.
Short-form Social
In-depth Stories
Campaign Hub
Takeovers
We combined short-form social content with in-depth storytelling and high-impact advertising across platforms. Paired with smart targeting and platform takeovers, we ensured McDonald’s remained at the heart of the World Cup experience.
The content.
Fueling fútbol fandom.
We created content that didn’t just feature fandom – it celebrated it. Each story highlighted the ways fans come together over fútbol, food, and family, making McDonald’s a natural part of the moment. From short-form social clips to longer stories, we captured real rituals and real connection, showing McDonald’s not as a sponsor of fandom, but as a shared part of it.
The results.
Content that converted.
When content is rooted in real audience understanding, it performs. Through Fanáticos Locos, we helped McDonald’s show up in moments that mattered – sparking emotion, connection, and action. The result? A campaign that drove engagement and overdelivered against brand goals.
70%
Video Completion Rate
+35%
Engagements vs. Guarantee
Clicks To Download
20M+
Campaign Impressions
